Welcome, and thank you for visiting.

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At the heart of my work is a simple belief: brands grow when they tell meaningful stories - and when those stories are executed with consistency and excellence across every touchpoint.

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Across my career, from leading creative strategy and design at top agencies in London and Africa to my recent role at The Coca-Cola Company, I’ve focused on delivering connected, end-to-end brand experiences - with packaging as a critical driver of brand expression, shopper impact, and in-market performance.

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I’ve led and partnered with cross-functional teams to deliver integrated solutions that combine creativity with operational rigour, spanning design, packaging, shopper marketing, digital and experiential. My approach ensures alignment across global strategy and local execution, driving consistency, quality, and efficiency across complex systems and multiple markets.

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This is a snapshot of the work I’ve had the privilege to lead. Please explore the projects below, and feel free to reach out if you’d like a deeper dive.

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I’d welcome the opportunity to collaborate and help shape design and packaging that not only elevates brands, but delivers measurable impact at scale.